Wednesday, April 1, 2009

Prague City Apartments on Tripadvisor is a free travel guide and research website that hosts reviews from users and other information designed to help plan a vacation. TripAdvisor is an example of consumer generated media. The website services are free to users, who provide most of the content, and the website makes its money from advertising, mostly from travel-related industries.

Recently, TripAdvisor enhanced the functions for accommodation owners. The owners can paste TripAdvisor’s recommendation banner of his/her property to website. According to Hotelmarketing. com travellers trust other travellers, so owners can benefit by displaying what they’re saying on their own websites. In a 2007 survey of 360 e-commerce companies, sites that added user reviews reported very positive results:

-- 56% lifted conversion
-- 77% raised traffic
-- 42% increased the average shopping basket

Therefore, Prague City Apartments is going to present its residences with regards to TripAdvisor´s recognition:

Residence Karolina

Residence Rybna

Residence Masna

Residence Karlova

Residence Cerna

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